We’ll help you find innovative and engaging ways to define what’s most unique and relevant about your brand, tailoring our approach to what will work best - from the classic key benefit model to techniques such as brand purpose, stories, archetypes and brand worlds.
Consumer Journey Mapping
In a world of fragmented media, diverse influences on consumer decisions and multiple potential brand touchpoints, we help you to map the consumer’s decision process, and optimise what your brand can do along this journey to influence their choices.
As brands diversify their offering to meet a wider set of needs, our approach to brand architecture helps ensure your brand stays focussed and coherent, your communication stays efficient, and your consumers can easily navigate their way through the choices being offered.
We help you turn great brand propositions into an effective communication platform, working with your creative agencies so that their inspiring creative work fits with brand strategy and is underpinned by a robust communication strategy for long term success