Brand Positioning

Teeling Whiskey

Project details


Teeling Whiskey


Brand & Communications Strategy

Brand Positioning: Global

In an increasingly crowded whiskey category, Teeling needed to develop a brand positioning that could help them stand apart from the rest, inspire consumers, distribution partners and staff and spearhead a step-change in growth.

Together with the Teelings team, we developed their brand story, a simple and compelling narrative that explained how they began and their approach to whiskey making – a powerful way for them to showcase unique emotional brand values but authentically grounded in tangible brand truths.

“It was great working with Brand Led Growth, where they were able to bring a level of expertise associated with the big multinationals within the drinks industry, but still creating a branding and communication solution that could be used by a niche brand on a modest budget.” 

Jack Teeling, Managing Director, Teeling Whiskey Co.


Aviva Stadium


Tourism Ireland