Innovation Management Systems

Fáilte Ireland

Project details


Fáilte Ireland


Innovation Strategy

Innovation Management Systems: Global

With an ambitious plan to invest strongly in the development of new tourism products, Failte Ireland Ireland’s National Tourism Development Board needed a more effective way of assessing new product ideas and supporting their development into new tourism experiences that would strongly appeal to potential visitors.

We designed a stage-gate innovation system to manage the flow of ideas, based around a set of evaluation criteria that combined visitor needs, operational considerations and strategic priorities, to enable resources to be allocated to the highest-potential ideas, and worked with the client to ensure smooth implementation of the system.   

“As a result of this work in partnership with Brand Led Growth, we have a much more structured  approach to assessing new ideas, bringing validated  visitor insights into the process at a much earlier stage and helping us support the tourism industry in developing really powerful and exciting new tourism experiences.”

- Paul Kelly, CEO, Failte Ireland